About Us

Our Story began when an entrepreneurial nutritionist, Henk Esveld, decided to create a line of milk replacers that would outperform anything that was on the market at the time.

Henk started small; he began by working out of a home office in his basement and selling custom manufactured milk replacers out of his trailer. He slowly and patiently grew the company from a basement office in Minnesota, to a larger office in Wisconsin. After working with a custom manufacturer for the first decade, he bought a production facility of his own. This allowed him to service any customer in the US while maintaining reasonable freight rates, and as always, a nutritionally sound product at a fair price.

The company may have grown in size; however, our goal remains the same. Raise healthy animals. We do this by working one on one with our customers to develop a milk replacer tailored to their herds specific needs. We ask questions because we know one formulation most certainly does not fit all. We tailor each formulation to match the feeding schedule, goals, weights, and ages of the calves we formulate for. Because we know healthy calves make for happy calf raisers.

As a family-owned company with Dutch Heritage and strong Midwestern values, we go the extra mile to ensure your calves are getting exactly what they need, and nothing they don’t.

Thanks for being a part of our story.